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#MyCurtsyStyle Guest Post

Anna Redman’s 5 Favorite Curtsy Finds✨

Let’s be honest, we’ve all bought an outfit just for the pic. Pose, *click*, and post, then it’s hung up in the graveyard section of our closets. But constantly feeding into the unsustainable nature of the fashion industry just to keep up with what’s #trending on social media left me feeling… well… broke and bitter.

*Enters Curtsy*

When my friend introduced me to the Curtsy app, I felt as if the tug-of-war game between my want for fun clothes and my moral obligation to be environmentally conscious suddenly stopped.

From closet staples to fads, to this season’s “must-haves,” Curtsy allowed me to participate in the latest trends, knowing the clothes I was buying had more than a one-picture lifecycle. 

To this day, I’ve sold over 187 items, saved over $1.3k, and made over $3k. 

Here’s some proof that you can not only have the best of both worlds, but with Curtsy, both worlds can be fabulous. 

A round-up of my 5 favorite Curtsy finds 🤩: 

5. Abercrombie ’90s Ultra High Rise Straight Jeans 

I had my eye on these jeans forever! But not a close enough one, because every time they were restocked, they sold out before I even had the chance to log onto the Abercrombie website. My roommate found these and DM’ed them to me and I IMMEDIATELY added them to my cart. Such a good find, and now my favorite pair of jeans!

4. Vintage Prada Purse This purse is the ultimate “Hot Girl Purse.”

She’s short and chunky—fitting perfectly on my shoulder, a little dirty—because she’s been loved, and has the stitching that screams, “this purse was made for a 90’s night club.” 

3. Hot Pink Meshki Dress 

This dress is the *chef’s kiss* of all dresses. Corseted across the back, cinching in the waist to make you look snatched ⏳, but leaving room around the gut (which is essential). I’ve worn this dress a handful of times, including my 25th Birthday, and every time people are astonished that it is technically thrifted.

2. Green Superdown Two-Piece

This was an “I want it, I got it” moment, minus the crippling my credit card part. I found this Revolve party set right before I flew out to Miami just knowing she would be a moment. And guess what, she was. 😘

1. Vintage Chanel Pearl Necklace

Does it need an explanation? No. Hands-down best purchase.

Find your own favorite looks to rock by shopping mine and other’s closets on Curtsy!

Shop my closet on Wednesday, July 28th! 💥 20% of proceeds will go directly to @Remakeourworld to support ethical fashion.


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#MyCurtsyStyle Selling with Curtsy

Meet our Sellers! 💃🏼✨💸

It’s ✨Seller Week✨ here at Curtsy! This week, we are celebrating YOU, our wonderful community and celebrating how our amazing empowered gals are using Curtsy. Whether you’ve never sold before or have sold hundreds and thousands of items, we’re listing tips in the app & on our Instagram for some inspo. Stay tuned! But while you’re here, meet some of our amazing sellers:

<strong>Alex Kuchenbuch</strong>
Alex Kuchenbuch

💸 My Curtsy earnings: Over $15K!
💖 What I love about the Curtsy community: that everyone is so friendly & has a love for sustainable shopping just like me. My favorite thing about selling on Curtsy is I get to make relationships with people all around the country, which is something I never thought I would be able to do. 
🔥 Pro tips: I’ve had the most success selling items that are NWT (New With Tags) as well as trendy brands and clothing. 

PS. The Cardigan in my pic was a vintage find on Cursty! 🙌

<strong>Elyse Littleton</strong>
Elyse Littleton

💸 My Curtsy earnings: Over $1,600!
💖 What I love about the Curtsy community: I love connecting with members of the Curtsy community! Curtsy makes it so easy to meet other sellers and buyers by allowing an Instagram tab on your profile. Curtsy also has a super fun following on their Instagram, so you can connect with other girls who have similar styles as you, which also simplifies the buying/selling process! 
🔥 Pro tips: I’ve had really great success selling purses I no longer wear, as well as my old prom dresses! 

PS. I sold this cute set I’m wearing in my pic on Curtsy for $30!

<strong>Jordan Nagel</strong>
Jordan Nagel

💸 My Curtsy earnings: Over $2K!
💖 What I love about Curtsy: it’s so easy to buy and sell. You can modify filters and settings so that all clothes that pop up ate your style. Can be good or bad for my bank account! 
🔥 Pro tips: I have the most success selling things don’t go out of style such as sweatpants, sweatshirts, or anything name brand.

<strong>Jessica Morgan</strong>
Jessica Morgan

💸 My Curtsy earnings: about $2,000
💖 What I love about Curtsy: So easy to navigate compared to other platforms. Customer service is always helpful & quick to respond. Items are purchased quickly on the app since there’s people actively looking to buy.
🔥 Pro tips: Sweaters, sweatpants, & athletic clothes have been selling well

<strong>Lily Swantek</strong>
Lily Swantek

💸 My Curtsy earnings: roughly $1,800
💖 What I love about Curtsy: the low seller fees & ease of shipment process. My favorite thing about the community is the already close-knit bond between the social media team and us stylists — it truly is a strong community of like-minded people!
🔥 Pro tips: I’ve sold a ton of Urban Outfitters and Free People, which I’ve been able to take my earnings and “trade” them in for new pieces for myself! My style is ever evolving, so it’s refreshing to see my old pieces being sold to a new home in exchange for new pieces!

<strong>Jensen Hodecker</strong>
Jensen Hodecker

💸 My Curtsy earnings: roughly $1,100
💖 What I love about Curtsy: how user friendly it is. It is laid out in the best way possible to maximize both selling and buying. Even when I did have questions at first when I started out Curtsy support was always there to help
🔥 Pro tips: Popular brands such as Zara, Princess Polly, Urban Outfitters, etc. 

PS. I was obsessed with this Sunday Muse set I got off Curtsy! I even wore it to my 21st birthday trip to Nashville.

<strong>Carley Mittag</strong>
Carley Mittag

💸 My Curtsy earnings: about $1,300
💖 What I love about Curtsy: First off, it’s so easy to do. I love taking pictures of my items and I like to have a variety of pictures. I think about what picture I would want to see if I was buying it. I also love that it suggests a price based on the item. I love the Curtsy community, all the girls on their are so nice and helpful!!
🔥 Pro tips: Popular brands such as Zara, Princess Polly, Urban Outfitters, etc. 

We’ll be adding more Curtsy sellers throughout this week & beyond. 😻


Can’t get enough of Curtsy? Follow us for more:
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#MyCurtsyStyle INSPO Trending

3 Aesthetics You NEED for Summer 2021 🌼


So the Summer is the time to have fun in the sun BUT there is a way to do it in style! There are three Summer aesthetics that have been trending lately 📈 so we have all the details on how to dress like the Coconut Girl, Maximalist, and Cottagecore babes this Summer! A lot of it you probably already have in your closet and the rest you can definitely find secondhand through the Curtsy App! We want the Curtsy Gals looking trendy this Summer so let’s get started!

🐚 Coconut Girl
The Coconut Girl is what we all THOUGHT we were dressing like when we wore brands like Billabong, Hollister and Pacsun in Middle school. She is a trendy, beachy, y2k/90s babe in Summer 2021! Some staples of the Coconut Girl include hibiscus print, crochet clothing, shells, beads, chunky jewelry, low rise mini skirts and baby tees, and of course – bucket hats and hair scarves!

💥 Maximalist
The Maximalist is someone who LOVES to stand out with bold prints and use fashion in showstopping ways. There has been such a push towards minimalism in fashion, interior design and style the last few years that it is not surprising that the opposite is making a statement. Some ways to find pieces in the Maximalism style world would be to mix patterns, geometric shapes, add bright colors, funky jewelry and avant garde clothing to your closet this season!

👒 Cottagecore
Cottagecore style started to rise in popularity last year when the world was significantly slowing down. People began spending time baking bread, spending more time in the gardens and going on nature walks to escape the reality of the state of the world. Cottagecore aesthetic is returning to simpler times – baking, making candles, wearing billowy sleeves, peasant tops and super feminine dresses. Floral patterns, gingham, muted and pastel tones, hats, scarves and appreciating the world around you is the perfect way to get in touch with your cottagecore self!

▶️ Watch: How to shop for Coconut Girl, Maximalist, and CottageCore on Curtsy!

Meet the author & shop her Curtsy closet!

photo of blog author, nikki

Nikki’s one of the content creators over on the Curtsy social channels! She has loved so many pieces that she’s bought from sellers on the app to help expand her girly + feminine, cottagecore style!

👍🏽 Follow us for more Curtsy love!
https://www.instagram.com/curtsy/
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https://www.tiktok.com/@curtsyapp
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#CurtsyCares CurtsyCelebrates Trending

Celebrating Juneteenth Today & Everyday

Juneteenth is the oldest nationally celebrated commemoration of the ending of slavery in the United States. Styles and cultures have been taken away from Black people for decades to be reclaimed as something more “trendy” or “appropriate.” There is a double standard between POC and white people when it comes to the fashion industry. Microaggressions frequently bash Black people for wearing the styles that they originated. Appreciating the culture rather than appropriating it comes with advocating for Black lives.

Like many trends, the bucket hat was initially invented purely for function. Often referred to as a “fishing hat”, bucket hats were first introduced in the 1900s to protect farmers and fishermen from the rain. It wasn’t until the 1960s that the bucket hat would be adopted as a high fashion item. In the 1980s, the hat became popular with rappers and remained a staple of street fashion into the 1990s. More recently, it has re-emerged as a fashion catwalk item after being sported by celebrities such as Rihanna and Megan Thee Stallion.

One of the latest trends ruling Pinterest, creative acrylic nails are everywhere. However, as decorative nail art enters the mainstream, Black women are being left out of the conversation that they started. Acrylic nails are still frequently labelled as ‘trashy’, ‘cheap’ and ‘ghetto’ when worn by a black woman. It’s important to be respectful as a non-POC when choosing to wear nails and to change the rhetoric to give credit where credit is due.

While branding first played a role in fashion as a way to showcase class and status, it soon became an aesthetic look that many still know and love today. In the ‘80s, designer Daniel Day, better known as Dapper Dan, began dressing hip-hop’s top artists by reengineering these luxury logos in a bold and flashy way. Dapper Dan helped start a resurgence in creativity in the fashion industry.

The hoop earring has evolved into an essential fashion accessory, and the staple of anyone’s jewelry collection. Black women have brought hoop earrings into the mainstream and have sustained their popularity for decades. In the 60s and 70s, hoops were a way to embrace Afro-Centric styles. We can see these iconic earring on some of the most influential celebrities such as Diana Ross and Maya Angelou.

After the past year of staying at home, baggy clothes have become all the rave, and will still be my go-to fashion choice post covid. Skinny jeans are out, and straight-leg mom jeans are in. The origins of the oversized clothing trend dates back to the ’80s hip hop era, and stems from black communities and families, as well as financial hardships. Larger clothing was passed down to younger family members from older family members to save money. Baggy clothing is a comfortable trend for all shapes and sizes.

Often called “sneaker heads”, the community made up of people with a deep love for sneakers first became popularized in the 1970s and 80s with sneakers made famous by hip hop starts and athletes. Sneaker culture and collecting unique, limited edition, and flashy sneakers became a hobby and identity for many. Basketball icon Michael Jordan released his “Nike Air Jordans” in 1985, and these shoes are often seen as the first step to becoming a sneakerhead. The resale of these rare and exclusive sneaker has become an industry in it of itself, as we see in GOAT and Stockx.

When we think of tracksuits today, I often think of the bright red tracksuit Sue Sylvester wore every day in the TV series Glee. However, Baby Phat walked so Sue Sylvester could run. Initially named “Phat Fashions, Kimora Lee Simmons launched her tracksuit empire in 1999. This street style became a fashion essential due to its comfortability and iconic look. Rappers like Jay-Z also skyrocketed the tracksuit trend into popularity when it became a symbol of wealth, that you didn’t need to “sweat the small stuff such as getting dressed”- that a tracksuit was fashionable enough. 

Head-wraps and silk headscarves are ruling the summer trends this season. And there’s no question why – whether it’s to look luxurious or conceal a bad hair day, silk headscarves can make an outfit. It is however important to recognize the origin of this trend and what it represents. Born into slavery, reclaimed by Black women, the headwrap is now a celebrated in the fashion industry to express style and identity.

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SOURCES:
https://missionmag.org/the-rise-and-fall-of-logomania/
https://hellogiggles.com/beauty/nails/acrylic-nails-appropriation/
https://www.crfashionbook.com/fashion/a21967443/history-of-bucket-hat-fashion/
https://zenerations.org/2020/07/26/7-fashion-trends-that-originated-from-black-culture/ https://www.naturallycurly.com/curlreading/hairstyles/the-history-of-headwraps-then-there-and-now https://thetempest.co/2020/06/30/style/a-close-look-at-5-fashion-trends-started-by-black-people/ https://news.ncsu.edu/2021/02/sneakerheads-not-hypebeasts-defining-a-sneaker-driven-sub-culture/

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Curtsy Comeback Guest Post Trending

Comeback Queens 👑: Coach

💭 I can clearly remember my FIRST designer bag because let’s be honest, it makes you feel so cool to whip it out before you are about to leave the house! You carry your chapstick, maybe a wallet and your phone and anything else you can fit inside. 👛 For some, their first bag will be from different places, but mine was most certainly from Coach. It was a cute little wristlet that fit a few things that I needed in high school – so not much if we are being honest!

Coach really disappeared off the radar for years but it is making a comeback so time to pull out your old bags, shoes and other accessories with the famous C on them. The comeback has made its way into malls, online and on social media, so it must really be something to talk about! Let’s take a closer look at the rise, fall and bigger rise of Coach overtime so you are fully ready for it! 

Coach History 

In 1940s Manhattan, the first Coach bags were inspired by the design of a baseball glove with tan, high-quality leather, stitched together with perfection. In 1962, Bonnie Cashin was hired and the whole brand got a major upgrade. Cashin’s motto was to “make things as lightweight as possible, as simple as possible, as punchy as possible, and as inexpensive as possible which led Coach to become the place to find affordable luxury. As Lew Frankfort became the CEO in 1979, a new era was welcomed where Coach was a household name brand. 

Coach in 2000s

While Coach had an issue with being considered luxurious and affordable at the same time, it did leave room for a new branding to be added to the bags. The known “C” that is on so many of the Coach pieces makes the brand easily distinguishable from just any bag but it led to tons of knock offs being created to mimic the brand. The thing that makes a designer bag wanted by the public is a feeling of exclusivity – Coach lost that.

This coupled with the fact that Coach began to focus so much on sales so they opened stores EVERYWHERE, malls, side stores, outlets and more, it just became so accessible that it was always on sale too. This impacted the quality of the bags negatively as well. There were other affordable luxury brands gaining popularity as well in Tory Burch, Michael Kors and Kate Spade to name a few. 

Coach’s Rebrand

In the end of 2020 and into this new year, Coach scaled back on stores, stopped continuous sales and started working to bring back the quality and exclusivity of the brand. A new demographic has been focused on too, in hopes that sales will begin to rise again in their bags. The focus originally being on Suburban moms proved to not be as valuable as a younger customer with more disposable income. Hopefully these new changes will result in a new amount of growth for this brand!

There is a new push in sustainably creating their products from upcycled leather and recycled plastic as well as new bags, shoes, and other beauty and accessory products to fit the new generation! If you’d like to get your hands on this brand comeback, this week’s sale on Curtsy is on Coach! We hope to see you on the app!

Source: https://fridayscoop.com/brief-history-of-coach/

Last month we highlighted comeback kid Abercrombie. Stay tuned to see what other trends we uncover 🕵🏽‍♀️ …

 💃🏾 Meet the author & shop her Curtsy closet!
photo of blog author, nikki
Nikki’s one of the content creators over on the Curtsy social channels! She has loved so many pieces that she’s bought from sellers on the app to help expand her girly + feminine, cottagecore style!

Also, for this week only, 15% off all Coach on Curtsy.
Sale valid 6/13-6/19/21

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#ClubCurtsy Curtsy News

🚨 Now Hiring Ambassadors!

We are now hiring ambassadors for Summer 2021!

👋🏼 Hello there! Welcome to Club Curtsy

The place for our girl gang to become a Curtsy Stylist, a brand and lifestyle ambassador, to help represent this amazing community of ours.

If you love Curtsy, are the trendsetter of your friend group, and are always known to give great fashion advice, we’d love to have you join and ✨ share the Curtsy love ✨

What else? Once you’re in, you get discounts, monthly credits, fun competitions and more! Ready to change the way girls share their closets and shop for deals? Read on for more deets! 👇🏼

Who We Are

Club Curtsy is a community that extends way beyond our app. We are changing the resale game & are empowering other women. So far we’ve kept over 1.5 million items out of landfills and paid women $15M+ in earnings.💚 Together we work hard, we dream big, and we look great doing it.

You’ll also work closely with our co-founders, Marketing team, and other creative minds like yourself. While our Stylist program will last 6-12 weeks, we hope the connections you make last a lifetime!

💖 The Good Stuff

All members get 20% off everything on Curtsy (excluding our weekly sale brand or category) and welcome credit to use on our site. 💸  Winners of competitions receive gift cards. You’ll also get a personalized unique referral code to share with your friends & community! 

🌟 Who We’re Looking For

A Curtsy lover desiring to work in fashion, fancies a resume booster, and thrives in a fast paced teamwork environment. For our Summer 2021 Club, we are looking for girls aged 16-23.

Sounds good? Apply here to be a Stylist & let’s get this party started!

Note: Applications open 6/15/21 & close 7/3/21 11:59pm PST

⁉️ FAQ

What will you be doing as an ambassador for Curtsy?
Working with us on fun ways to share Curtsy with your friends, followers, anyone who’d love it! Primarily through IG and other socials for the summer but would love to work closely with women on college campuses in the fall too!
Time commitment: 1-2 hours/week

Is this paid?
While the role is not paid, Ambassadors get discounts on all items on Curtsy + weekly gift card giveaways and competitions 🙂 

When does this start? 
We’re hoping to launch in the first two weeks of July! 

How long does it last? 
The Ambassador program will last at least 6 week but could be up to 12 🙂 

When is the deadline to apply? 
We’re keeping the applications open through July 3rd but the sooner the better! 

When will I know if I’m chosen? 
Early July. We’re accepting applications through July 3rd 11:59pm PST then will begin going through them and building a team! 

Do I have to have an Instagram? 
Yes, Instagram will be a big part of the ambassador program so it is necessary to have one for this particular role 🙂 

There’s a section for Current Company, do I have to be working? 
No, if you’re in school you can skip that section and fill out your school in a later question

Where do I find my Curtsy Closet Link?
Go to your profile on the app, tap share at the top & tap copy link

How many ambassadors are you hiring? 
We don’t have a set number yet. We’ll most likely choose our ambassadors based on their applications, not the amount that apply 🙂

How old do I have to be?
Ambassadors need to be at least 16 to apply.

Why do I need to be a certain age?
While we’re only focused on 16-23 for our summer 2021 program, we are working on launching new ambassador programs later this year for other age ranges! Stay tuned.

😻 Can’t get enough of Curtsy? Continue the convo:

https://www.instagram.com/curtsy/
https://www.youtube.com/channel/curtsy
https://www.facebook.com/curtsyapp/
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CurtsyCelebrates INSPO

Brands Made With Love 🏳️‍🌈

June marks the beginning of Pride Month, so we are taking some time to share 10 amazing LGBTQ+ owned brands for you to take a look at! While this month is all about supporting, uplifting, and learning from the LGBTQ+ community, we should all continue to be allies and constantly educate ourselves everyday outside of just the month of June. Curtsy is proud to support all underrepresented/underserved communities. 💞 

From clothes, to makeup to gifts and lifestyle brands, we had added a little bit of everything so be sure to check them out below and comment or IG DM us any of your faves at the end!

❤️ Ash + Chess
Ashley Molesso + Chess Needham  are queer and trans couple based in Richmond, VA. They create stationary, greeting cards and prints that use amazing bold colors and artwork for their audience to bring joy and make political statements through their work!

🧡 Because
Created on “color, happiness, and excitement,” Because is a brand where fashion doesn’t have to be taken too seriously. Hawwaa Ibrahim always felt like the “other” growing up as a non-binary, Black, queer, Muslim and so fashion was the place they felt free. From pom-poms as jewelry to crochet rainbow sweaters, Because will help you express yourself, inclusively.

💛 Flavnt Streetwear
FLAVNT was created with the goal to give everyone, especially members of the LGBTQ+ community confidence and pride in their clothing and showing self-love to the world around us. The clothing created is to inspire and include always. 

💚 Folly Fire Cosmetics
“Fierce Beauty without the BS” – that is what Folly Fire Cosmetics is all about! This new Vegan, cruelty-free and clean product beauty brand is full of bold and vibrant beauty products that make all people feel beautiful from the moment they use it!

💙 Gc2b
In 2015, the Trans-owned brand gc2b was founded to create chest-binding shirts for the Trans community. There was a massive gap in the market for Trans people to find chest-binding garments that were comfortable and unique in style so gc2b has been an amazing company to watch and support!

💜 Heartshake Studios
The Southwestern inspired designs, colors and style of Heartshake Studios paved the way for the creative couple Kit and their husband to start their own business in homegoods, art and more. The handcrafted and vintage feel of all the pieces in the shop make anyone feel at home!

🤎 Musée Beauty
Sisters Tara + Kaya brought their love of makeup and art together to create Musée Beauty – a place where people could quite literally use their face as a blank canvas and create art. This cruelty-free, queer-owned makeup brand is bold and beautiful!

🖤 Otherwild
Founded in 2012 by a queer-identifed woman in L.A with the focus in ethics and interdisciplinary arts driving this brand, Otherwild is the perfect place to find unique homegoods and apparel.

🤍 Peau De Loup
Peau De Loup is an androgynous, genderless brand for all people. When the founders came together to create this business, it was because they found themselves not being able to fit “men’s” clothing. They decided to create their own pieces and Peau De Loup was born. The perfect button up for everyone can be found here!

💖 Suay Sew Shop
Suay is an ethical and sustainable home goods and clothing brand. Based in L.A., this brand sources products from recycled clothing waste to create everything from pillows to clothing! They are responsible for diverting 500,000 pounds of clothing waste to their development centers to create their home goods since 2017.

💃🏽 Meet the author & shop her Curtsy closet!
photo of blog author, nikki
Nikki’s one of the content creators over on the Curtsy social channels! She has loved so many pieces that she’s bought from sellers on the app to help expand her girly + feminine, cottagecore style! Check out her Curtsy Closet to see when she adds some items to it next!

👍🏽 Follow us for more Curtsy love!
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https://www.tiktok.com/@curtsyapp
https://www.linkedin.com/company/curtsy/

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CurtsyCelebrates INSPO

AAPI Owned Brands on Curtsy 🌸

While it’s still Asian American Pacific Islander (AAPI) Heritage month, we wanted to celebrate by highlighting some awesome AAPI owned brands available on Curtsy & beyond. 💛🤎 For some inspo by style, peep the below 👇🏽

It Doesn’t FitLet’s be real. We’re still coming out of a pandemic so if you want to transition out of your matching sweat suits and athleisure, go on with your bad self. Brands like Comme des Garçons, Uniqlo, and even higher end brands like 3.1 Phillip Lim do street style real well.


Or maybe you have allllll the postponed & everyone-who-got-engaged-during-quarantine weddings to attend? Don’t worry, we got you there too. Jenny Yoo does great bridesmaids dresses but also has some great wedding guest options. And we can’t forget about Oscar de la Renta (of which 1/2 of the amazing design team is Laura Kim), and Vera Wang.



Ok but really though, who is excited for vax girl summer? 🙋🏻‍♀️ With brands like Derek Lam, Jason Wu, and Anna Sui, we’ve got you covered with our deals on tops, dresses, denim, sunnies, and more on Curtsy. Also, don’t forget Uniqlo and our girl Vera Wang also do a mean slip midi dress.

Still in a shopping mood? Check out these AAPI-owned ✨beauty & accessory brands✨:
Glow Recipe 💋
Live Tinted 🌞
Jins Eyewear 🕶️
Coco Floss 🦷

👍🏽 Follow us for more Curtsy love!
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INSPO Trending

Comeback Queens 📈: Abercrombie

So let’s take a little trip back to 2009 shall we… 💭 your parents just dropped you and your friends off at the local mall where you are all walking around on a Saturday afternoon and you see THE store. Abercrombie. It’s dark, it’s loud and it is so COOL. You want all the floral prints, the denim and the huge logos to make sure EVERYONE knows where you shop. This time in so many of our lives is remembered so clearly but you probably stopped shopping there a couple years later…

But — it’s 2021 now and Abercrombie is making a comeback to an online and in-store shop near you. We wanted to take you down memory lane to Abercrombie’s past and share what it has to offer now in the future. Let’s see if you will be making your way back in the store soon.

A Little Abercrombie History

I’m not sure if you remember the huge logo on Abercrombie pieces in the past that have “1892” on them but it was by no coincidence – that is when the brand was founded. It was originally created as a fishing and hunting gear brand by David T. Abecrombie and a few years later Ezra Fitch purchased many shares – leading to the name Abercrombie & FItch.

The massive, 12-story building in New York sold men’s + women’s clothing through the years, even to famous names like John F. Kennedy + Ernest Hemingway. 

Abercrombie in the 2000s

Through the rest of the 1900s, the company continued to grow and sink with the economy and in the 1990s, Mike Jefferies took over as CEO which would change the brand forever. The perfect models, the unrealistic beauty standards, discimination, lawsuits for indecency, excluding different races, plus sized clothing and more came with him and almost ended the brand – until its recent rebrand with a new CEO…
old abercrombie ad, early 2000s, black and white, large logos

Abercrombie’s Rebrand

In 2017, Fran Horowitz became the CEO of Abercrombie and turned over a new leaf with the brand top to bottom. New inclusive sizes, brighter stores and more classic and timeless pieces for an older target audience brought Abercrombie back from the dust. Now you can go into a smaller, more welcoming store with brighter lights, quieter music and more inclusive size ranges. 

The brand has become a huge advocate for representation and equality by partnering with The Trevor Project and the Steve Fund which donates to the LGBTQ+ and the mental Health of BIPOC respectively. The message is clear and it shows through their ads, media, partnerships and new styles. Some trends to look out for from A & F are their bathing suits, jeans, pride collection and more! When heading back into the mall or online shopping, take a look at what the brand has to offer now because it does not disappoint! Start your search with Curtsy today.


🗣️ Also, for this week only, 15% off all Abercrombie on Curtsy.

Sale valid 5/16-5/22/21

Stay tuned to see what other trends we uncover 🕵🏾‍♀️…

💃🏽 Meet the author & shop her Curtsy closet!
photo of blog author, nikki
Nikki’s one of the content creators over on the Curtsy social channels! She has loved so many pieces that she’s bought from sellers on the app to help expand her girly + feminine, cottagecore style! Check out her Curtsy Closet to see when she adds some items to it next!

👍🏽 Follow us for more Curtsy love!
https://www.instagram.com/curtsy/
https://www.facebook.com/curtsyapp/
https://twitter.com/curtsy
https://www.tiktok.com/@curtsyapp
https://www.linkedin.com/company/curtsy/

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#GirlBoss Guide INSPO

Still on the hunt for your graduation dress? 🎓

Congrats grad! 👏🏾 It’s graduation season so of course, the search for the perfect white dress is ON! Whether you want something more casual or a dress you’ll remember for years, there will be photos so it is a day you’ll want to look great for. We’re sharing some of our favorite picks from brands to help find a white dress for the day. These brands are all available on Curtsy too so keep a look out there for deals.

Free People is a long-time favorite of many but it is such a great place to find timeless, boho pieces like a great white dress for graduation! There are so many you can also find on Curtsy right now!

An Australian brand with some really cute and trendy white dresses! You’ll stand out in any Hello Molly piece and have a dress you can also wear again and again.

A great place to find affordable pieces for any occasion but especially for a good white dress! There are so many cute dresses uploaded to Curtsy from ASOS regularly too!

If you want a memorable dress that is super unique and show stopping, definitely take a look at For Love and Lemons. It is on the pricier side but it will last forever and so it is worth the investment.

LoveShackFancy is another shop that is on the pricier side but totally worth it! The dresses from here are a frilly, lacy, boho girls’ dream and they never disappoint. You can even check out Curtsy for their dresses too!

Other brands, we 🤍 for both graduation & everyday :

  • Petal + Pup | Another Australian brand that has the best dresses for any season or occasion. They have a huge selection of white dresses on their site and the quality is so amazing considering they are relatively affordable too.
  • Reformation | Reformation is a well known sustainable brand that creates truly gorgeous pieces. They have a huge amount of white dresses that will look amazing on your graduation day.
  • Revolve | There are hundreds of white dresses to find on the Revolve website and on the Curtsy app! Whether you are looking for something more well-known or a less known brand, it can be found on Revolve!
  • Show Me Your Mumu | Another staple for great dresses that you’ll love! Show Me Your Mumu has the cutest collection of dresses so you will find that white dress for the day!
  • Lulu’s | Lulu’s is the one stop shop to find the perfect dress for any occasion, so of course it would be great for graduations! There are SO MANY on the Curtsy App already so if you love this store, take a look there too.

💃🏽 Meet the author & shop her Curtsy closet!
picture of author Nikki
Nikki’s one of the content creators over on the Curtsy social channels! She has loved so many pieces that she’s bought from sellers on the app to help expand her girly + feminine, cottagecore style! Check out her Curtsy Closet to see when she adds some items to it next!

👍🏽 Follow us for more Curtsy love!
https://www.instagram.com/curtsy/
https://www.facebook.com/curtsyapp/
https://twitter.com/curtsy
https://www.tiktok.com/@curtsyapp
https://www.linkedin.com/company/curtsy/