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These vintage denim jeans were a 1980s marketing tool for the Coca-Cola Bottling Company. The soft,... Show more
These vintage denim jeans were a 1980s marketing tool for the Coca-Cola Bottling Company. The soft, worn in jeans have a high waist, zipper fly, and leather Coca-Cola label on the back of the waistband. In the mid-1980s, a young, relatively unknown fashion designer by the name of Tommy Hilfiger created the first-ever Coca‑Cola Clothes collection. The line of licensed leisurewear – anchored by the trendsetting Coca‑Cola long-sleeve rugby shirts – was an immediate hit with millions of Americans and helped kickstart the pioneering designer’s career. Medium Wash denim Jeans 80's Jeans Coca-cola leather back patch Slight fading on knee area No rips or holes Great condition for vintage denim Unique Find Rare! 100% cotton. Measurements approximately 13 1/2 inches across the waist 11 inch rise 30 inch inseam